Swan-books.co.uk (“the Website”) is owned and operated by Swan Books. This policy together with our website terms and conditions explain how Swan Books may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our terms and conditions carefully; by accessing the Website you confirm to have understood and agreed to them.
Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:
“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.
This privacy notice tells you how we, Swan Books. will collect and use your personal data to:
In order for us to provide you with information on our services we may collect personal data so that we can personalise your use of the site, assist your use of the site and improve the site generally;
Your personal information may also be used by us to send you information about additional products, services and offers. You may choose not to receive such messages at anytime.
We may also use aggregate information and statistics for the purpose of monitoring website usage in order to help us improve our website and our services
In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
We may pass your personal data on to third-party service providers contracted to Swan Books in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfill the obligations of contracts those suppliers may have with us. When they no longer need your data to fulfill this service, they will dispose of the details in line with our procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.
Swan Books will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Swan Books are required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.
Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.
Swan Books, at your request, can confirm what information we hold about you and how it is processed. If Swan Books does hold personal data about you, you can request the following information:
Swan Books accept the following forms of ID when information on your personal data is requested: